
Our final site visit in Ethiopia represented the awesome and the ironic.
Muya (which means
talent) is a woman-owned, fair trade business that has "made it" in many ways. In contrast to the primitive yet productive trappings of
fashionABLE, Muya is situated in Addis Ababa on a rather restorative feeling compound -- a series of modern buildings (vs. wood and tin roofed huts) nestled between plenty of foliage. They make a gorgeous array of home and fashion products and produce scarves for
Lemlem (which distributes to clients such as J. Crew). Yet despite their successes, they still struggle to gain footing with sellers; largely, it seems, due to outsider stereotypes of Ethiopia.
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